What Those Colored Circles on Food Packaging Really Mean 🎨🍽️
In today’s world, where we are becoming increasingly conscious of the foods we consume, many of us have started paying closer attention to food packaging and labels. While certain elements of packaging are easy to understand, there are still many aspects that remain a mystery. One such detail that often goes unnoticed is the colorful circles that frequently appear at the bottom of food packaging.
These vibrant shapes, which can appear as circles or squares, are something most of us have seen, but may not have understood. So, what are these colored circles, and what purpose do they serve? Let’s take a closer look.
The Function of Printer’s Color Blocks 🖨️
The colorful circles you see on food packaging are called “printer’s color blocks.” According to Taste of Home, these blocks have no relation to the food inside the packaging but play an important role in the printing process. These shapes are used by printing teams to ensure that the packaging is printed correctly.
Meg Schiraldi, an expert printing engineer, explains that the colored circles are used by technicians to check the quality and accuracy of the ink used on the packaging. They serve as a reference point to verify that the ink color matches the desired hue. This process ensures that the final product maintains consistent color quality, which is vital for brand recognition and consistency.
Maintaining Brand Consistency 🌍
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